I have worked on the Officeworks brand for the last 3 years, leading to a plethora of hugely successful campaigns. Creating a multitude of advertising campaigns from digital and social content and advertising to creative direction for TV and OTV advertising and outdoor.
For 2021, Officeworks required a refreshed look and feel of the brand, as part of this I helped redefine the look for digital, from building a design system to curating a set of reusable, scalable digital templates.
By building a robust design system I ensured digital content aligned to a consistent theme, also ensuring it passed all of the required accessibility standards and best practices.
By having a clear structure and clearly defined layout guides and templates the build time for developers was reduced and a set of easily usable design elements allowed for new designers and freelancers to create brand aligned content for Officeworks easily.
Human Centred Design
Customer and User Journeys
Customer Engagement Metrics