Nova Entertainment is group of Australian radio stations including the Nova and Smoothfm brands, many of which are frequently ranked No.1 in their respective markets.
While there I launched the Nova 919 radio station as the digital lead and then went on to lead the Nova 100 and Smooth 91.5fm websites.
The challenge of working in-house at Nova Entertainment was to consistently create entertaining and enjoyable branding, advertising campaigns and contests for a huge assortment of Australia's largest companies. Many of these brands had budgets reaching up to the millions.
By truly integrating into the entertainment industry culture, it made creating modern, on-trend advertising and digital systems much easier. Also we made heavy use of De Bono's lateral thinking for brainstorming sessions and strategising new creative.
By developing great working relationships and building trust among all departments of the company it was easy to make bold decisions and push the boundaries of what was possible in radio advertising, digital advertising, contests and entertainment.